The Social Media Factor

With social media playing a large role in most peoples lives, NFL teams utilize this to their advantage. Teams use these platforms to both promote their team as well as attract positive attention. Posts include everything from creative videos to giveaways to timelapse and much more.

In 2017 the Dallas Cowboys were one of the more active teams on social media with their #EarnTheStar campaign. The purpose of this campaign was to promote the tradition of playing for the Cowboys. They included comical posts as well however to attract different audiences.

When Vidauntae “Taco” Charlton was drafted by the Cowboys in 2017 a picture was posted with him holding a plate of tacos on their Instagram. Posts like these make it fun to follow your favorite team on social media.

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Time to eat! 🌮🌮🌮 #CowboysDraft

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The Cleveland Browns have been virtually silent when it comes to creative content on social media. Last year they began to make short videos for Instagram showing players warming up before the games but that was as creative as it got. With only one win in the past two seasons, I imagine it was hard to have a positive attitude and get players to do creative videos.

With all of the hype that has surrounded the Browns this offseason, their social media team has been more active. In July when players were returning to Berea, a spoof of ‘The Office’ intro was released. Although it may not seem like a big deal, it attracted a lot of positive attention from around the league and even became trending on Twitter.


Within the last ten days, the Browns released two more videos through social media that quickly took over the internet. On August 21st Baker Mayfield showed his best impression of the GM John Dorsey. A week later rookie wide receiver Blake Jackson recreated the famous ‘contagious’ speech veteran wide receiver Jarvis Landry gave during the first ‘Hard Knocks’ episode.

You might think, so what? The Browns made a couple of funny videos, whats the big deal? The big deal is that these posts are bringing a kind of attention to the Browns organization that has not been attracted since 2007 when the team finished 10-6.

This attention shows the changing attitude inside the organization. Hopefully, the social media team can keep up with posts like this and the team can do their part on the field throughout the season.


Bryant Rumors Fade After Gordon’s Return

On July 23rd Browns wide receiver Josh Gordon tweeted screenshots to let the world know he would not be at the beginning of training camp. Gordon has been suspended multiple times over the previous three seasons most of which involved marijuana. In the tweet, Gordon stated, “this too is a part of my overall health and treatment plan.”

Over the offseason, Gordon cut himself off from the world and went into rehab in hopes to put his NFL career on the right track. This past week he shared on both Instagram and Twitter another screenshot, this time thanking fans and Browns organization for their support while also announcing he will be returning to training camp.



While Gordon was away it was not announced when he would return. Worried that he might not have been ready for the start of the 2018 season it was rumored that the Browns were looking into Dez Bryant. Bryant has spent his entire career with Cowboys and was released this past offseason due to not living up to the front office expectations.


Talks between the Browns and Bryant did not start to pick up until Browns GM John Dorsey told the media that Bryant would not return his phone calls. A few days after this statement during the Browns first preseason game Bryant tweeted that he would be visiting Cleveland in the next week.

It has been almost a week now since negotiations began between the two parties but nothing has been announced. Bryant’s agent traveled with him to Cleveland which many thought was a good sign for the Browns. However, with the return of Josh Gordon, the Browns might want to step away from the Bryant negotiations.




Even though coach Hue Jackson said that the return of Gordon will not affect the Bryant situation, many speculate that this is the reason the rumors of the two parties agreeing have died off. This past season the Browns added Jarvis Landry, last years league leader in receptions. With both Gordon and Landry working with the team only the Browns front office knows if they will bring in a third pro bowl receiver.


This blog will be focusing on the changing culture in the Cleveland Browns organization. As many of you know the Browns have not exactly been the team to beat in recent years. They’ve been called a dumpster fire and part of the “mistake on the lake”.  Throughout the season this blog will be updated weekly about how the culture is changing in the organization as well as how it is affecting the city of Cleveland itself.

I am currently a junior at West Virginia University studying broadcast journalism with a minor in sports communications. My goal for after college is to become a director for a sports broadcasting company and travel around the world for different events. I am originally from Cleveland and have been involved in sports my entire life in some way. Throughout my life, the Browns have been the laughing stock of the NFL but recently they have been raising eyebrows across the league. This is why I chose this topic for my blog.